Tuesday, August 16th 2022
Due to Chip Oversupply, NVIDIA Reportedly Resumes Production of RTX 3080 12 GB
NVIDIA has reportedly resumed production of its GA102-based RTX 3080 12 GB graphics cards, according to a Tweet from GPU leaker Zed__Wang. The reason cited has to do with oversupply of the company's GA102 chips, which powers the company's high-end lineup from the RTX 3080 through the RTX 3090 Ti (in all, there are six RTX 30-series cards powered by this chip, alongside the CMP 90HX mining-specific card, datacenter and AI inferencing accelerators A10, A10G, and A40, as well as the company's RTX A4500, A5000, A5500, and A6000 series for a total of 14 SKUs).
Oversupply, in this case, has more to do with contracting demand - not only is NVIDIA's next-gen RTX 40-series right around the corner, but the already-announced death of Ethereum's Proof of Work mining has flooded the market with second-hand RTX 30-series cards. This, alongside the already long-winded shelf-life of the RTX 30-series - which hit the market back in September 2020 - has led to contracting demand for NVIDIA's GPUs. Rampant inflation and general macroeconomic indicators also do little to instill confidence in the purchase of non-essential products.
The company now seems to be committed to getting as many GA102 chips out of its door as possible and into the hands of gamers, who are more likely to buy hardware at a good price/performance ratio than professional clients are likely to buy a technology that's soon to be superseded. The death of the GPU mining market also leaves NVIDIA with one less SKU to funnel its 628 mm², 28 billion transistor chips besides the seven devoted the professional market. Reviving the RTX 3080 12 GB will also let the green team improve profits relative to its RTX 3080 10 GB cards, which it can now further price-cut while ensuring the 12 GB version picks up the profit reduction.
NVIDIA is now banking on its usual suspects - gaming consumers - to pick up its leftover chips and help clear the channels for introduction of the RTX 40-series. Its efforts may not amount to much, however, as NVIDIA's own Gaming Division was the one that bled the most revenue in the last quarter.
Sources:
Zed__Wang @ Twitter, via Tom's Hardware
Oversupply, in this case, has more to do with contracting demand - not only is NVIDIA's next-gen RTX 40-series right around the corner, but the already-announced death of Ethereum's Proof of Work mining has flooded the market with second-hand RTX 30-series cards. This, alongside the already long-winded shelf-life of the RTX 30-series - which hit the market back in September 2020 - has led to contracting demand for NVIDIA's GPUs. Rampant inflation and general macroeconomic indicators also do little to instill confidence in the purchase of non-essential products.
NVIDIA is now banking on its usual suspects - gaming consumers - to pick up its leftover chips and help clear the channels for introduction of the RTX 40-series. Its efforts may not amount to much, however, as NVIDIA's own Gaming Division was the one that bled the most revenue in the last quarter.
44 Comments on Due to Chip Oversupply, NVIDIA Reportedly Resumes Production of RTX 3080 12 GB
:roll:
Seriously. Nice seeing prices dropping.
But unfortunately we don't see the same trend in low end and mid range cards.
JMOHigher supply, bigger need to sell, more price cuts.
and it is not like intel is in competition :'/, so its up to AMD to either go for the throat or agree to milk the cow.
Neither are where I'd go for a meaty, information laden tech/phone review. (I watch MKBHD for a lighter take on a phone review, and GSM Arena for a serious written one)
Here (TPU) + Guru3d + techspot for written articles with comprehensive testing (used to go to techreport too but it's been a few years of very little from them?) Hardware Unboxed being the YouTube video version of techspot you get all the numbers, but I use them to make my own conclusions rather than take their opinions and conclusions verbatim, one of the benefits of being shown a lot of numbers, just run them through your own personal value/features/performance etc equation for your own conclusion. Digital Foundry do decent hardware testing but nowhere near the scope and scale of what other publications can manage, they are better yet doing tech focused reviews of games and explanations/comparisons of various rendering/upscaling/etc techniques.
Sure didn't take that to not watch him or many other drama queens on the tube.
Really doesn't matter how much nvidia drops prices to seeing bestbuy in the USA stinks as the only seller and only at some stores.
Third party sellers will sell at what ever they want to
Most hope for another mining boom I'm sure and ship them out the back door same as before.
As for those 3080's... At 450-500 sure! Thats my limit and will remain so. 12GB is comfy too. Ill take it..
The rest are shills...
They know what they need to do to sell them, price them more realistically. The 3080 with 10gb was short on memory from the start and should have been discontinued in favour of the 12gb long ago but they decided to play the market and leverage the lack of supply to further their pockets, they can now hold the bag. The extra profits they made during the "shortages" and are more than enougth to cover some deeper discounts now.
We have a switch and the little lady likes it so much more. Then I look at the hassle, lack of HEDT, and just nope right out of it.
Maybe with some extra inventory pushed out it might be enough to finally push those prices for the higher end cards (3080/3080Ti) down. It would be nice to see those cards dip under their MSRP this late in the game.
As of the last few weeks, it's been easy to pick up a used 3080 10GB for less than MSRP, with ex-mining cards occasionally showing up for 20% less than MSRP. That's still not a great deal but it's a sign of how things are improving. I think I'd pay $/€/£ for a 3080 12GB in the run up to the 4000-series and RDNA3 which are probably 4-6 months away at best.
oversupply. But start/increase production???
But I thought all these companies said there was no supply hence the high prices………..
But seriously, I have reached the point where I don't really care about generational improvements like at all. I care about being able to buy a video card at a sane price again.